Perspectives: Hi-Tech Everything: A Fragmented Report from the Heart of Techno-Consumerism

Ploeger, Daniel, Anderson, M, Haley, R, Hines, B.C and Penton, M (2018) Perspectives: Hi-Tech Everything: A Fragmented Report from the Heart of Techno-Consumerism. Body, Space & Technology, 17 (1). pp. 177-218. ISSN 1470-9120
Creators:Ploeger, Daniel, Anderson, M, Haley, R, Hines, B.C and Penton, M
Abstract:

In September 2017, I represented Philips at Europe’s biggest consumer electronics fair, IFA, in Berlin. Curious to find out how the dreams of a smooth technologised world are constructed and disseminated from the inside, I applied for a job with a PR agency that represents Philips Consumer Lifestyle at trade fairs worldwide. After attending an interview and submitting various kinds of photo and video footage I was hired to promote the latest innovations in ‘Male Grooming’.

Official URL:https://www.bstjournal.com/articles/10.16995/bst.3...
Item Type:Article
Date:4 April 2018
Identification Number:https://doi.org/10.16995/bst.301
ID Code:1354
Deposited By: Ms Research Administrator
Deposited On:28 Mar 2019 10:02
Last Modified:28 Mar 2019 10:02
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