Ploeger, Daniel, Anderson, Mary, Haley, Richard, Hines, Billicia C. and Penton, Misha (2018) Perspectives: Hi-Tech Everything: A Fragmented Report from the Heart of Techno-Consumerism. Body, Space & Technology, 17 (1). pp. 177-210. ISSN 1470-9120

Abstract

In September 2017, I represented Philips at Europe’s biggest consumer electronics fair, IFA, in Berlin. Curious to find out how the dreams of a smooth technologised world are constructed and disseminated from the inside, I applied for a job with a PR agency that represents Philips Consumer Lifestyle at trade fairs worldwide. After attending an interview and submitting various kinds of photo and video footage I was hired to promote the latest innovations in ‘Male Grooming’.

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Official URL:	https://www.bstjournal.com/articles/10.16995/bst.3...
Item Type:	Article
Depositing User:	Ms Research Administrator
Date Deposited:	28 Mar 2019 10:02
Last Modified:	08 Apr 2021 16:44
URI:	https://crco.cssd.ac.uk/id/eprint/1354