Spain: Runaway Hits and Ephemeral Memorabilia

Delgado, Maria M. (2016) Spain: Runaway Hits and Ephemeral Memorabilia. European Stages, 8. ISSN 1050-199X


Jordi Galceran has proved to be one of Spain’s most commercially successful twenty-first century dramatists. His runaway hit, El método Gronholm (The Gronholm Method) by Sergi Belbel, was first staged at the Catalan National Theatre in 2003 in a pacey, disarming production (see Western European Stages, 17.1, Winter 2005, pp. 5–6); it played for over three years with an extended run at Barcelona’s Poliorama Theatre and a second Spanish-language production in Madrid directed by Tamzin Townsend (see WES, 17.3, Fall 2005, pp. 122–23). By the time the play returned to Barcelona in 2010 it had played in thirty-five different countries and been seen by over 2 million people. Recent information suggests the play has now been staged in over fifty countries; its treatment of corporate buy and sell culture refracted through the prism of a dog-eat-dog job interview clearly resonates across both the global north and south. The film version, directed by Argentina’s Marcelo Piñeyro in 2005, further consolidated Galceran’s reputation in the Spanish-speaking world and led to a number of revivals of earlier works, including a timely staging of Fuga in 2011 (again directed by Tamzin Townsend), which played during the eruption of a number of high-profile political corruption scandals (see WES, 23.2, Spring 2011, p. 8).


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